The survey method we use to evaluate your Product Market Fit.
A brief history of the Product Market Fit survey.
These are the key questions that are asked in the Product Market Fit survey.
This is the most important question in the Product Market Fit survey. Here we are asking the user "How disappointed" they would be if they were to no longer be able to use the product.
In asking this question you are aiming to have our target market answer "Very disappointed". If there is a low response rate as being "Very disappointed" then the product does not have Product Market Fit.
This is the question you will use to segment your users into the segments you care most about.
The main method for segmentation in the Product Market Fit survey is to use personas. The answers to this question can be grouped as personas.
We recommend asking this question based on the type of product you are offering. If it is used by professionals you can ask for their job title, but if you have other types of users you may want to ask this question differently.
This question is used to understand the benefits you should focus on as identified by your users. It's important that we identify the benefits from the target market users who 'love' using the product.
The analysis of this question is most important which you can find in the section below.
Finally the improvements question. Here we are identifying the shortcomings or things that users want in the product.
Like the benefits question analyzing this question is the most important part which you can find in the section below.
Using personas you can identify who your users are and which personas are your target market.
The PMF score is the percentage of responses who would be ‘Very disappointed’ if they could no longer use your product.
Keep focusing on the benefits identified by your biggest fans to retain them.
Implement the improvements identified by your users who only ‘Somewhat love’ your product to convert them into fans.