Build what matters most

Everything you need to help achieve and maintain Product Market Fit in your SaaS application.

Targeted in app survey

Target users who have experienced the core value of your saas app.

Attributes targeting
Survey users based on any attributes you have about them. Only share the attributes you need with Product Fit.
Custom styling
Style the survey to suit your brand or make it stand out by styling it differently to your product colours.
Activity targeting
Survey users based on their activity within your app. Segment based on the current page or device type.
PMF questions
The PMF survey questions are used so you don't have to define any questions yourself.

Send links to survey

Send links to your Product/Market fit survey via email, chat or any channel.

Attributes deep linking
Include any user attributes in your survey links and the attributes are automatically saved in Product Fit for segmentation and analysis.
Custom styling
Style your surveys with your own brand colours and logo.
Responsive design
Never worry about the device your users are answering with our responsive survey design.

Personas and Segments

Segment your users based on their persona, actions or any attribute.

Segment personas
Identify personas and segment users by their personas using the 'Market question' in your survey.
Target market
Use any segment or persona to identify your target market. Discover new target segments using the PMF score.
For multi user products segment users based on the attributes of their company account
Built for SaaS companies you can utilize subscription data to segment users.
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Product Market Fit Insights

Track your Product Market Fit over time. Get insights on the benefits and improvements you should focus on.

PMF score
See your product's up to date PMF score in real-time.
PMF Timeline
Track your product's PMF score over time and filter by date range.
Segments breakdown
See a real-time break down of your product's PMF score by target market and any persona or segment.
Identify benefits
From target market users who 'love' your product.
Identify improvements
Identified by target market users who don't 'love' your product yet.
Visualize benefits and improvements based on the number of occurrences in your PMF survey responses.

Responses and Users

Browse responses with highlighted insights. See users attributes and events you are tracking.

Survey responses
Browse all responses to your Product Market Fit survey.
Discover insights
Discover benefits and improvements as they are highlighted in the survey response answers.
Filter by segments
Use segments and personas to filter responses as you browse.
User profiles
Get a better insight into users with their attributes, segments and recent activity.
Insights filtering
Filter responses by any of the benefits and improvements that have been identified from your users.

Get a handle on your
Product Market Fit

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